Leveraging the new Omni-Channel capabilities and predefined content known as Quick Texts, Tokopedia can better categorise and prioritise any complaints and respond faster. This lets Tokopedia view real-time trending categories related to its brand and also individual customer feedback. To provide more proactive service, Salesforce helped Tokopedia to implement Social Studio and set up social listening so that the company could quickly identify customer pain points. The reply is modified based on the order status, shipment status, and other information. Salesforce has also helped Tokopedia develop a smart reply solution that is integrated with Tokopedia’s API. This not only provides a better customer experience but has reduced the number of repeated enquiries by 70%. For example, any delivery questions are now routed right to a logistics expert rather than being passed between teams. To speed up service, Salesforce helped Tokopedia set up Omni-Channel Skills-Based Routing to automatically direct enquiries to the right team.
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Tokopedia once again engaged Salesforce Professional Services for help in designing processes and workflows for more efficient and proactive service. We needed to maximise automation and make it easier for customers to self-service,” said Dalimunthe. “At the size we are, we can’t only depend on human agents. The next step for the company was to increase automation and enable a more connected experience through the use of Social Studio and social listening. Together with streamlined case management, this supported agents to deliver more effective and personalised service. The initial implementation of Service Cloud equipped Tokopedia’s customer care agents with a real-time view of customers’ orders and payments right inside the service console as well as automatic suggestions of Knowledge Articles.
One-month intensive training for Service Cloud and Social Studio was also provided during the initiation by Salesforce Professional Services. With support from Salesforce, Tokopedia completed the implementation of Service Cloud in four months, achieving its goal of zero downtime and gaining a 360-degree view of customers and all their interactions.
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This helped us avoid going down a path of trial and error and accelerated our learning curve,” said Dalimunthe. “By working with Salesforce Professional Services, we were able to benefit from their insights into how other successful customers were using Service Cloud.
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Tokopedia also consulted with Salesforce on how to best leverage Service Cloud to achieve their specific goals. The architect worked closely with Tokopedia’s internal DevOps team, helping to guide them in best practice and transfer knowledge. To deliver on its goal of zero downtime, a Salesforce Solution Architect helped Tokopedia to plan and build an architecture for the successful migration of data and implementation of Service Cloud.
To achieve these objectives and more, the company engaged Salesforce Professional Services to drive the implementation and provide ongoing support. As a 24/7 business, Tokopedia also needed to ensure a seamless migration of data and zero downtime. When it came to the implementation of Salesforce, Tokopedia’s objectives were to optimise assisted channels like email and live chat as well as self-service. “As a company that runs on trust, we need to deliver exceptional service and we partnered with Salesforce to help us do this at scale,” said Rudy Azhary Dalimunthe, Vice President of Customer Excellence, Tokopedia. However, three years ago the company reached a tipping point where adding headcount wasn’t enough.
Tokopedia’s growth during this time has been phenomenal and it has gradually increased headcount to keep up with demands for service. Over the last decade, the company has evolved to offer services in financial technology and payment, logistics and fulfillment, as well as new retail as part of its mission to democratize commerce through technology in Indonesia. Tokopedia is widely known as an Indonesian technology company, with more than 90 million active users per month.
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